Mitsubishi Motors is celebrating its 40th Anniversary in the United States. Mitsubishi has been selling vehicles in the U.S. market prior to 1981 under the Dodge brand name. But in 1981, the company created an official presence for itself in the market as Mitsubishi Motor Sales of America, headquartered in Fountain Valley, California.
To celebrate 40 glorious years in the U.S. market, Mitsubishi is offering special Anniversary Editions of the 2022 Mitsubishi Outlander with unique features and badging. Mitsubishi will also provide additional value to customers via this special edition model. Mitsubishi is extending its footprint in the North American market by introducing an all-new or refreshed portfolio of vehicles for 2022 model year.
The release of all-new 2022 Mitsubishi Outlander and refreshed 2022 Mitsubishi Eclipse Cross along with growing dealer network and record sales for 2022 Mitsubishi Outlander in Q3 of 2021 are primary examples of Mitsubishi’s incessant momentum in the United States. Mitsubishi has become a household name and launched some of the most iconic models like the Starion, Lancer and 3000 GT in the market.
Yoichi Yokozawa, Mitsubishi Motors North America President and CEO said that “In the next 40 years, we will continue to challenge, we will continue to innovate, we will continue to deliver on the expectations of our extremely loyal owner and enthusiast community, and we will surprise and excite a new generation of Mitsubishi Motors customers.”
The Cool Springs Mitsubishi is the newest dealership to open in the 40th Anniversary year and it is located just two miles away from Mitsubishi’s U.S. headquarters in Tennessee. The new dealership is designed with Mitsubishi's new Visual Identity (VI) program and it strives to deliver a modern, convenient and inviting sales facility. Nearly 20 dealerships opened or reopened under this program. The Cool Springs Mitsubishi is the 42nd Mitsubishi dealership to open after the brand shifted its headquarters to Tennessee.
The 2022 Mitsubishi Outlander has created many records and has proven its mettle in the 2021 Rebelle Rally. The 2022 Outlander is powered by a 2.5-liter inline-four engine making 181 horsepower and 181 pound-feet of torque. It is paired with a CVT and FWD is standard while AWD is optional. The starting price of the 2022 Outlander is $26,095 and a 2022 Outlander plug-in hybrid model will arrive in the second-half of 2022. The 2022 Outlander competes with the likes of Nissan Rogue, Hyundai Santa Fe and Kia Sorento.
The 2022 Mitsubishi Eclipse Cross is powered by a 1.5-liter turbocharged inline-four engine making 152 horsepower and 184 pound-feet of torque. The Eclipse Cross gets FWD as standard while AWD is optional. The engine is mated to CVT transmission and the Eclipse Cross sprints from 0-60 MPH in about 8.6 seconds. The 2022 Eclipse Cross starts at a MSRP of $23,695. The 2022 Mitsubishi Eclipse Cross offers stiff competition to the likes of Honda HR-V, Mazda CX-30 and Kia Soul.
Mitsubishi was the top ranked brand in the J.D Power Initial Quality Study, 2021. Mitsubishi targets about 40 percent reduction in CO2 emissions of its new vehicles by 2030. As a part of this vision, Mitsubishi will promote growth of electrified vehicles with a central focus on PHEV vehicles. Mitsubishi Motors employs nearly 8000 people directly and indirectly across the United States.
